This study entitled “Influence of IM3 Advertisement to Brand Awareness to students of SMA Negeri 2 Medan.” This study aims to know influence of IM3 advertisement to Brand Awareness. Variables of television advertisement that influence Brand Awareness are heard words and sound effect, music,...

The development of the current globalization era, promising a challenge and new business opportunity for several telecommunications companies operating in Indonesia. On the one hand, the era of globalization expands the company's product market and the other side of that situation led to fierce...

Nexian is one of mobile phone brand in the market which continues to innovate in order to make a competitive and improve the trade. The company realize that satisfaction is very important for consument, because of that Nexian continues to improve the quality of the brand because to improve...

This study aims to determine how the influence of brand equity inincreasing customer loyalty of Teh Botol Sosro for students majoring inInformation Systems at the Harapan University of Medan which is the mostinfluential variables dominant in influencing consumer loyalty in the student. Thestudy...