The main aim of that work is to describe some of the recent direction of evolution of the management categories related to the measuring of the performances of brand in terms of three main strategic variables as brand equity, customer equity and brand-customer loyalty. Infact, one of the most...

The work presented explore the impact of cultural resources on productivity of the firm, in particular a network firm. Culture resources is considered a primary attractor of competences and generator of new knowledges. Our main aim is to compare formal organization with informal one oriented to...