Corio, Gian Franco - Istituto di Ricerca sulla Crescita Economica … - 2005
Carrying out a marketing operation on a territory means to define the conceptual instruments and acts in order to … connect the demand of the territory to its offer; such action has the function to define a geographic area in relation to the … are actively involved in the "territory" system and at specifying which strategies must be put into effect in order to …
