After looking at the relationship between journalism and public relations (PR) we analyze the impact of Internet on this interplay. A content analysis was conducted in order to investigate the utilization of the Internet for communicating corporate information -especially media relations - by...

The theory of CSR argues that maximize the social and environmental efficiency of the firm is a prerequisite to economic sustainability. So the theory of CSR limelight one of the fundamental assumptions of the management sciences. The purpose of this contribution is to assess the meaning of...