Showing 1 - 10 of 31
Persistent link: https://www.econbiz.de/10003745027
The main aim of that work is to describe some of the recent direction of evolution of the management categories related to the measuring of the performances of brand in terms of three main strategic variables as brand equity, customer equity and brand-customer loyalty. Infact, one of the most...
Persistent link: https://www.econbiz.de/10003784052
Persistent link: https://www.econbiz.de/10003907856
Persistent link: https://www.econbiz.de/10003939718
Persistent link: https://www.econbiz.de/10003816166
Persistent link: https://www.econbiz.de/10011408170
Persistent link: https://www.econbiz.de/10002417674
Persistent link: https://www.econbiz.de/10001421080
Persistent link: https://www.econbiz.de/10001231809
Persistent link: https://www.econbiz.de/10001757255