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Inferring Consideration Set from Scanner Data

Dahana, Wirawan Dony; Nakajima, Nozomi - Graduate School of Economics, Osaka University - 2011

Consideration set has been one of main research topics in marketing field for a long time. Using interview data, many … consumer consideration set from scanner data. Some managerial implications for marketing decisions derived from the information …

Persistent link: https://www.econbiz.de/10009216335

Inferring Evoked and Consideration Set from Scanner Data

Dahana, Wirawan Dony; Nakajima, Nozomi - Graduate School of Economics, Osaka University - 2011

Evoked and consideration set have been one of main research topics in marketing field for a long time. Using interview … we try to elicit consumer evoked set from scanner data. Some managerial implications for marketing decisions derived from …

Persistent link: https://www.econbiz.de/10009369166

Upgrading or Downgrading? \ Framing Effects in Online Shopping Environments \

NAKAJIMA, Nozomi - Graduate School of Economics, Osaka University - 2011

Recent development in behavioral decision theory reveals the important role of decision environment in the consumer's evaluation and choice processes. Often it is referred as "decision framing." Of particular interest is the online shopping environment, where buyers are usually forced to make...

Persistent link: https://www.econbiz.de/10009228878

地震保険加入行動におけるコンテクスト効果について

佐藤, 主光; 齊藤, 誠 - Graduate School of Economics, Hitotsubashi University - 2010

本論文は、2008 年と2009 年に約2,000 の世帯に対して継続して実施したアンケート調査に基づきながら、家計の公的・民間地震保険に対する選択行動におけるコンテクスト効果を検証している。2008...

Persistent link: https://www.econbiz.de/10008679191

Production and Marketing Activities of the Agricultural Co-operatives Association in Aomori Prefecture between the l870s and l920s

Shirai, Izumi - Graduate School of Economics, Osaka University - 2010

This article analyzed the production and marketing activities of the Agricultural Co-operatives Association established …-operatives Association, Takedate-kumiai had been highly evaluated for its business marketing across the nation, and had built a brand name …

Persistent link: https://www.econbiz.de/10008678262