Consideration set has been one of main research topics in marketing field for a long time. Using interview data, many studies have been conducted to investigate the nature of its content. However, only few studies tried to do so by using consumer purchase history. By modeling the process of...

Evoked and consideration set have been one of main research topics in marketing field for a long time. Using interview data, many studies have been conducted to investigate the nature of its content. However, only few studies tried to do so by using consumer purchase history. By modeling the...

In this study, we examine what promotes individual's health-related activities and how these activities affect the individual's health status. For this purpose, we use data from an original survey conducted in Japan. We adopt an estimation model which takes into account the following points: the...