Consideration set has been one of main research topics in marketing field for a long time. Using interview data, many studies have been conducted to investigate the nature of its content. However, only few studies tried to do so by using consumer purchase history. By modeling the process of...

Evoked and consideration set have been one of main research topics in marketing field for a long time. Using interview data, many studies have been conducted to investigate the nature of its content. However, only few studies tried to do so by using consumer purchase history. By modeling the...

Korean Abstract: 최근 구글의 알고리즘 변경 및 검색결과 조작에 대한 EU의 제재, 라쿠텐이 온라인 입점업체의 가격 결정권을 침해하고 무료 배송정책을 도입한 행위에 대한 일본 경쟁당국의 제한 조치, 네이버가 자사상품...