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In this master‘s work problems of international marketing strategies formation in odontological equipment enterprise … was formulated, theoretical works by different Lithuanian and foreign authors about models of international marketing … Russian macro environment was done. Formation of international marketing strategy in Russia was investigated for E …
Persistent link: https://www.econbiz.de/10009478788
Presented work covers theoretical aspects of strategic marketing planning and marketing strategy development of various … aspects of production and customers needs, expectations and behavior peculiarities. In reference to strategic marketing … planning, formation of marketing strategy group of commercial companies was estimated, main similarities and differences of …
Persistent link: https://www.econbiz.de/10009479067
The present Master Paper analyzes theoretical and practical aspects of marketing strategy formation. The theoretical … part formulates theoretical background for marketing strategy formation, includes detailed analysis of external marketing … positioning as well as separate strategies of marketing elements, and characterizes marketing assessment and necessity of …
Persistent link: https://www.econbiz.de/10009479068
development of marketing communications of “Žia valda real estate” apartments”.The objective of paper is to recommend tools, which …” integrated marketing communication plan.The paper work contains introduction, “Žiareal” situation analysis, empirical research …, integrated marketing communication plan, in the end there is presented broad brush conclusions.In the introduction there are …
Persistent link: https://www.econbiz.de/10009479135
Darbo objektas: „Hummel“ prekės ženklo vertė.Darbo tikslas: Nustatyti „Hummel“ prekės ženklo vertę Lietuvos rinkoje.Darbo uždaviniai: 1. Atskleisti prekės ženklo vertės sampratą;2. Apžvelgti prekės ženklo vertės nustatymo modelius;3. Apibrėžti „Hummel“ prekės...
Persistent link: https://www.econbiz.de/10009479176