Showing 11 - 20 of 21
Presented work covers theoretical aspects of strategic marketing planning and marketing strategy development of various … aspects of production and customers needs, expectations and behavior peculiarities. In reference to strategic marketing … planning, formation of marketing strategy group of commercial companies was estimated, main similarities and differences of …
Persistent link: https://www.econbiz.de/10009479067
The present Master Paper analyzes theoretical and practical aspects of marketing strategy formation. The theoretical … part formulates theoretical background for marketing strategy formation, includes detailed analysis of external marketing … positioning as well as separate strategies of marketing elements, and characterizes marketing assessment and necessity of …
Persistent link: https://www.econbiz.de/10009479068
development of marketing communications of “Žia valda real estate” apartments”.The objective of paper is to recommend tools, which …” integrated marketing communication plan.The paper work contains introduction, “Žiareal” situation analysis, empirical research …, integrated marketing communication plan, in the end there is presented broad brush conclusions.In the introduction there are …
Persistent link: https://www.econbiz.de/10009479135
Esant stipriai konkurencijai ir dideliai analoginės produkcijos pasiūlai rinkoje, savo gamybai baldų gamintojai pasirenka ne tik kokybišką produktą, kuris atitinka kainos-kokybės santykiui, bet ir turintį stiprias pozicijas ir žinomumą lyginant su konkurentais. Todėl norint išlaikyti...
Persistent link: https://www.econbiz.de/10009479141
The marketing literature identifies a number of alternative marketing approaches. A cursory review of marketing … textbooks reveals typical issues faced by small businesses, the main differences between classical marketing and entrepreneurial … marketing, helped to evaluate marketing tools, strategies and methods available to an entrepreneurial marketing. The subject of …
Persistent link: https://www.econbiz.de/10009479158
Darbo objektas: „Hummel“ prekės ženklo vertė.Darbo tikslas: Nustatyti „Hummel“ prekės ženklo vertę Lietuvos rinkoje.Darbo uždaviniai: 1. Atskleisti prekės ženklo vertės sampratą;2. Apžvelgti prekės ženklo vertės nustatymo modelius;3. Apibrėžti „Hummel“ prekės...
Persistent link: https://www.econbiz.de/10009479176
The aim of the final thesis is to establish the main marketing strategies of „Limarko Maritime Agency“. The theoretical … part is devoted to the analysis of the main marketing strategies, the characteristics of business-to-business marketing and …
Persistent link: https://www.econbiz.de/10009479229
In degree work „Model of development of internet – marketing in a ceramic industry“ ways of perfection of model of … Internet - marketing to a ceramic industry, theoreticals models of Internet - marketing are analyzed, ways of communication in … Internet - marketing, their advantages and the lacks are estimated, the executed analysis Lithuanian and foreign models of …
Persistent link: https://www.econbiz.de/10009479244
equilibrium. 2. To investigate the macro-environment factors and their influence on the management of organization marketing …
Persistent link: https://www.econbiz.de/10009479286
The title of the job – JSC „Švyturys – Utenos alus“ marketing strategyThe aim of the job – Create JSC „Švyturys … – Utenos alus“ marketing strategyThe object of the job – JSC „Švyturys – Utenos alus“ marketing strategyJob tasks:1) To carry …“ marketing strategiesMethods:1) Analysis of the scientific literature2) Document analysis3) Oral survey The aim of the is reached …
Persistent link: https://www.econbiz.de/10009479386