based on them are not adapted to the specific concept of marketing and do not encompass the features of exchange creating … the value for the company that are characteristic of this concept. The concept of relationship marketing dictates to … relationship aspect. The concept of relationship marketing is discussed in the aspect of value creation by highlighting the …

, as well is analyzed marketing’s ranges, which could be applied to interior design business branch, marketing strategies … marketing concepts and consumers behavior theories is done in thesis. Quantitative and qualitative empirical researches … practical aspects, it is suggested a marketing strategy model for interior design service business, prepared conclusions and …

Customer loyalty in the context of marketing theories, formation of the conception of customer loyalty through the … development of the of schools of marketing thought, influence of relationship marketing concepts on the concept of customer … evolution of marketing orientations, classifications of consumer loyalty, the model consumer loyalty formation, the measures for …

loyalty. The theoretical part of the final paper deals with the relationship marketing science in the context of loyalty …

SUMMARYKristina KLIMIENĖConsumer behavior influence to milk processing companies marketing decisionsThe conclusive ….The key words: consumer, consumer behavior, need, relationship marketing, product, organization.The aim of the work is to ….The research subject – consumer behavior influence to the marketing decisions.The main tasks of the work are to:1. Characterize the …

In this Master’s work are analyzed and systematized theoretical aspects of marketing management, theoretical marketing … strategies formation models, given by various Lithuanian and foreign authors. Complex marketing research of retail trade net was … referring to consistent marketing strategies formation from the theoretical part, company mission, vision are formulated …

Master's work analyze various Lithuanian and foreign authors marketing strategies formulation and management … theoretical aspects. Also, have been made a comprehensive marketing analysis of environmental factors, discussed market … segmentation, target market selection, positioning strategy and marketing elements of the strategy, described necessity of …