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Magistro darbe, remiantis Lietuvos ir užsienio autorių darbais, išanalizuota vartotojų elgsenos objektas kitų mokslų atžvilgiu, išsiaiškinti vartotojų elgsenai įtaką darantys išoriniai ir vidiniai veiksniai, bei vartotojų sprendimo priėmimo etapai. Išanalizuota automobilių rinka...
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The object of research – „Rokiškio sūris“ Joint – stock company brands. The task of research – brand management of … Joint – stock company „Rokiškio sūris“ The purpose of research – to prepare a brand management model for Joint – stock … and law aspects; ● to accomplish a theoretical study of brand management; ● to formulate a research methodology of milk …
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Final goal is to indentify the notoreity of „E4U“ brand and to make the plan to promote this brand. Master thesis … comunication plan for the ecological „E4U“ brand. The plan sets the message of brand promotion, the choice of advertising in …
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The goal of this diploma paper is to build the model how to choose the ways in nontraditional communications for brand … brand conception; • The benefits of social media; • The benefits of social networks, WOM, BUZZ marketing, blogs, video … social networks, citizen advertising; • Communication with mobile advertising • The process of building the brand …
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The critical aim of the work is the brand recognition level based on reputation in the international company RIMESS by … providing its building model. In the first part of the work is analysed the theoretical considerations of brand-building. In the … second part of the work is carried out the investigation of Rimess brand recognition based on a reputation of quality service …
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Tyrimo objektas – nemedieninių miško produktų vartotojai. Tyrimo dalykas – nemedieninių miško produktų vartotojų elgsena. Darbo tikslas – pateikti nemedieninių miško produktų rinkodaros tobulinimo sprendimus, pagrįstus vartotojų elgsenos veiksnių analize. Siekiant darbo tikslo...
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piramidę (Customer-based brand equity pyramid by Keller 2003), kuri sudaryta iš šešių prekės ženklo vertę sudarančių dimensijų …Main goal is to create „Express Media“ company‘s magazine „Express Mada“ brand equity increasing strategy for the … subscribers, which will help to determine the present value of the brand; (4) to prepare magazine „Express Mada“ brand equity …
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