Showing 1 - 10 of 22
In this Master thesis the priority of marketing strategies in improvement of chemical production has been researched … comprehensively. There are defined concepts of strategy and marketing strategies in the theoretical part of thesis, as well there are … presented marketing strategy development principles. There is included analysis and systematization of scientific and methodical …
Persistent link: https://www.econbiz.de/10009478479
In this Master’s work are analyzed and systematized theoretical aspects of marketing management, theoretical marketing … strategies formation models, given by various Lithuanian and foreign authors. Complex marketing research of retail trade net was … referring to consistent marketing strategies formation from the theoretical part, company mission, vision are formulated …
Persistent link: https://www.econbiz.de/10009478263
Master's work analyze various Lithuanian and foreign authors marketing strategies formulation and management … theoretical aspects. Also, have been made a comprehensive marketing analysis of environmental factors, discussed market … segmentation, target market selection, positioning strategy and marketing elements of the strategy, described necessity of …
Persistent link: https://www.econbiz.de/10009478268
the marketing strategy. There are analysing different models of creating companies marketing strategies, which are written … up by Lithuanianand foreign countries authors. There are noticing main marketing strategies, also the stages of their … bankas) and it was accomplished interview with employees from Marketing Department and Department of Public Relations in …
Persistent link: https://www.econbiz.de/10009478358
The main idea of this work was to find out the marketing strategy of Joint Stock Company „Trojina“ and discover what … influence the superficial factors had on this company. We have also analysed the micro environment of marketing that helped to … of Joint Stock Company „Trojina“ have been studied in the marketing plan. The company’s policy has been seen from the got …
Persistent link: https://www.econbiz.de/10009478601
The MA paper analyses the marketing complex of Co. Ltd. Baltic Express and the possibilities to develop it. Co. Ltd … services of the third company). In the competitive market of logistics, the major role falls on the marketing system of the … parts: The peculiarities of elements in the service marketing complex, Evaluation of Co. Ltd. Baltic Express marketing …
Persistent link: https://www.econbiz.de/10009478679
In this master‘s work problems of international marketing strategies formation in odontological equipment enterprise … was formulated, theoretical works by different Lithuanian and foreign authors about models of international marketing … Russian macro environment was done. Formation of international marketing strategy in Russia was investigated for E …
Persistent link: https://www.econbiz.de/10009478788
Straipsnyje pristatoma originali naujų paslaugų įdiegimo modelio modifikacija. Modelį sudaro šeši funkciniai komponentai: naujų paslaugų diegimo tikslingumo nustatymas, naujos paslaugos sumanymas, analizė, projektavimas, komercializavimas ir įdiegimo vertinimas. Argumentuota kiekvieno...
Persistent link: https://www.econbiz.de/10009478848
In recent years relationship marketing has found its place in the practice of modern production and service business … relationship marketing and its development within the context of various marketing theories. The main principles of application and … methods of relationship marketing are analyzed. The key assumptions for using relationship marketing as well as factors of …
Persistent link: https://www.econbiz.de/10009478863
This term paper is about marketing changes during recession. The research consists of three parts. In the first part … the theory analysis was made. The concept of marketing and changes in marketing process during recession suggested by … performance of Lithuanian companies and their marketing activity was made. It was analysed, which marketing instruments they …
Persistent link: https://www.econbiz.de/10009478910