usage aspects. There are examined color seeing and color perception conception, described color meanings and asociations … consumers‘ color perception. In the project part is introduced the model of product‘s color selection, whereby are formulated … having effects on customers‘ color perception, which could make direct or indirect influence while selecting proper color for …

may adjust in their advertising campaigns. …

evaluated. In addition customer sensibility to different sales support tools and reliance on advertising have been evaluated …

Online advertising revenues it the fastest rising sector in advertisement industry. However there is no sufficient … introduces conception and theory of internet advertising with principal distribution methods in order to deliver marketing … messages and attract customers. Also web advertising advantages are evaluated in comparison to more traditional advertising …

’ products. The purpose of this thesis is to offer the principles of the advertising market participants’ liability formation and … management after accomplishment of determination of the outcomes of the dialog between child and advertising. On purpose to … it is aimed to ascertain how child understands advertising, does it influences in any way the relation between child and …