, commitment, as well as job satisfaction, since it is widely acknowledged that enthusiastic and dedicated employees contribute not … only to the increase of organization productivity, but also to customer satisfaction, profitability and long-term value … job satisfaction. Thus, by making an impact on these factors, tourism business opportunities for the improvement of human …

company’s successful performance, whereas job satisfaction is associated with customer loyalty, employee productivity …'s financial results (Schneider 1980, Hesket 1997). Increase in job satisfaction in "ZARA" stores could be achieved by exploring … the current level of job satisfaction, identifying areas for improvement and the implementation of the proposed management …

of the thesis is to submit measures of customer satisfaction and loyalty increase of UAB „Palink“ CENTO supermarket … order to improve customer satisfaction.UAB „Palink“ CENTO supermarket should offer wider and better quality product …