usage aspects. There are examined color seeing and color perception conception, described color meanings and asociations … consumers‘ color perception. In the project part is introduced the model of product‘s color selection, whereby are formulated … having effects on customers‘ color perception, which could make direct or indirect influence while selecting proper color for …

Principe of insurance companies is to take risk of insured. If risks of insured are different it is advisable to adjust … insurance premium considering into risk rate so it is very important to estimate and evaluate factors from which depends if … solving this issue. After estimating the most risky group it is required to measure risk rate which helps to estimate …

The masters paper frames companys the main essence of activity risk control, provides analysis and system of … theoretical and practical risk control principles, methods and models of various Lithuanian and foreign authors. UAB “ Nostrada …” financial activities and its risk control are analyzed in detail. Analysis and forecast of the companys activity perspectives is …

development and evolution of risk adjusted performance models have been analyzed in the theoretical part of the paper. Largest … of the fund management. The research is based on the theory of capital asset pricing model and widely accepted risk …

. To evaluate investment return and risk, there were chosen three investment alternatives: bank deposits, mutual funds and … profitability and risk indicators of investment instruments. Also there were developed investment portfolios for persons with … different risk tolerance, selected the best investment alternatives. …

Research object - the interest rate risk. Research aim - a structural interest rate risk management model, enabling the … to market risk and it’s management methods; to determine the interest rate risks and to explore factors that determine … the interest rate risk management techniques; based on previous theoretical and empirical studies, consisting of interest …

implementation are treated in the article. Considering risk, there are substantiated conditions for possibility to apply the …. Secondly, negative outcome or public risk is disputed. The authors concluded the analysis of problem formulating conditions for … applying PPP with maximum public benefit and relative minimum risk. …