The purpose of this paper is to analyze Lithuania‘s and other EU countries‘ Government expenditure on public services …. In the first part of paper the comparative literature analysis on services topic is made. In the second part of this … paper the author analyses the changes of structure of Government expenditure on public services’ in European Union, also the …

private medical services. The theoretical part of the paper presents the analysis of promotion strategy elements, such as … direct sales, utilisation of advertising means for services promotion, sales promotion campaigns and use of public relations … means to increase the attractiveness of services. Based on the issues discussed in the theoretical references several …