fore the services called marketing ones, including the services related to market research and advertising. Both areas are … that both advertising services and re-search ones are evaluated as innovative by more than 70% of enterprises making use of … competitiveness. In particular, it concerns the advertising services – the overwhelming majority of using them enterprises assess …

marketing communication, including advertising. The aim of this article is to analyse consumers' approach to cultural adaptation … of advertising, analysing consumers making purchases under the infl uence of advertising and those not affected by it … or degree of susceptibility to food products advertising …