of managerial processes and seeing the strong pressure on the side of competitors marketing management, there come to the … fore the services called marketing ones, including the services related to market research and advertising. Both areas are … their up-to-datedness and innovativeness. An aim of the article is to assess the level of innovativeness of marketing …

marketing communication, including advertising. The aim of this article is to analyse consumers' approach to cultural adaptation …

twenty-first century has brought a change of outlook and perception of the quality assessment of marketing research. This … research conducted in 2015 among managers of enterprises using marketing research. The results indicate that the key …

internationalisation is connected not only with the choice of the target market, but also the concept of marketing activities carried out …

adaptive actions. One of them is reorientation of marketing activities. The need to modify the previous marketing concepts … often use the concept of global marketing. This makes us to have reflection on what is the real effectiveness of such …

English Abstract: The article analyses the marketing strategy of a firm selling the so-called healthy food, following … limited. The company website fulfils promotion and selling functions. Product descriptions have a marketing character. They … marketing strategy of the studied retailer …