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Innowacyjność usług marketingowych a ich użyteczność w procesach zarządzania przedsiębiorstwem (Innovativeness of Marketing Services and Their Usefulness in the Process of Enterpri...

Nowacki, Robert - 2018

fore the services called marketing ones, including the services related to market research and advertising. Both areas are … that both advertising services and re-search ones are evaluated as innovative by more than 70% of enterprises making use of … competitiveness. In particular, it concerns the advertising services – the overwhelming majority of using them enterprises assess …

Persistent link: https://www.econbiz.de/10012926840

Uwarunkowania kulturowe reklamy jako narzędzia komunikacji marketingowej przedsiębiorstw zagranicznych na polskim rynku artykułów żywnościowych (Cultural Aspects of Advertising as...

Nowacki, Robert - 2018

marketing communication, including advertising. The aim of this article is to analyse consumers' approach to cultural adaptation … of advertising, analysing consumers making purchases under the infl uence of advertising and those not affected by it … or degree of susceptibility to food products advertising …

Persistent link: https://www.econbiz.de/10012929900

Going Multinational under Exchange Rate Uncertainty

Aray, Henry; Gardeazabal, Javier - Departamento de Teoría e Historia Económica, Facultad … - 2008

Persistent link: https://www.econbiz.de/10005594845

When do firms exchange information?

Hornig, Stephan O. - Wirtschaftswissenschaftlichen Fakultät, … - 2000

This paper further develops the standard modelling of information exchange between firms in the presence of demand uncertainty which applies to firms in new industries and insecure regions or markets. We replace the normal distribution of the random variables, commonly used because of its...

Persistent link: https://www.econbiz.de/10009151459

Etyka Gospodarcza Jako Refleksja Nad Jakościowym Potencjałem Działalności Ekonomicznej (Business Ethics As a Consideration on the Qualitative Potential of Economic Activities)

Wiśniewski, Jakub Bożydar - 2020

Polish Abstract: Niniejszy artykuł przedstawia koncepcję etyki jako refleksji nad jakościowym potencjałem działalności gospodarczej. Sugeruje on, że ilościowo-instrumentalna użyteczność kategorii gospodarczych takich jak monetarne zyski i straty może się w pełni zmaterializować...

Persistent link: https://www.econbiz.de/10012852462

Epistemología y Comunicación en la obra de Gregory Bateson

Karam, Tanius - In: Entelequia. Revista Interdisciplinar (2007) 3, pp. 127-140

Gregory Bateson is one of the most singular authors in communicational thought. He was himself a kind of outsider, placed in a novel unknown field, in a concern to outstand thought barriers. There is the possibility of grounding a more consistent idea on communication outstanding sociological...

Persistent link: https://www.econbiz.de/10005551556