Showing 1 - 10 of 156
O marketing de relacionamento fornece a definição de construtos envolvidos na relação entre entidades que transacionam ao longo de um canal de marketing. Construtos como poder, dependência, confiança, comprometimento, cooperação, conflito, incerteza e oportunismo contribuem para realizar...
Persistent link: https://www.econbiz.de/10009442803
Brands are not just a sign. Brands are not just elements that position products and companies. For many years, brands have been regarded as the link between products/companies and their customers. However, this view has dramatically changed inasmuch as brands are now considered partners of the...
Persistent link: https://www.econbiz.de/10005031606
characteristics of a cluster having as its basethe elements: cooperation, leadership and innovation. For this, it is reviewed on … theeconomic literature the fundamental theoretical concepts of firm, innovation andcompetition, presenting at the last section the …
Persistent link: https://www.econbiz.de/10009442286
and quality of products, damaging the processes of learning, cooperation and innovation, and consequently the development …
Persistent link: https://www.econbiz.de/10009442287
search for the innovation problems for the agribusiness in the Amazon area is tied up not only to the demands of the section … of the organizations; innovation of value; cooperation and organization of research nets, they represent important … the agroindustrial system. The introduction of the concept of innovation of value, as instrument of strategic …
Persistent link: https://www.econbiz.de/10009442767
This paper looks into the intersection of art fields and management and tries to measure the positive impact that this brings into management, and shows how can art be a form of management consulting to companies. This form of consulting has been materialized, in the last six decades, in the...
Persistent link: https://www.econbiz.de/10005059529
industrial firms. The correlation between innovation and exports has been widely presented in the literature. Innovative firms … increase market leadership and monopolistic advantages. This study examines the relationship between innovation and exports in …
Persistent link: https://www.econbiz.de/10011372204
the Innovation Sector Funds, managed by the Ministério da Ciência, Tecnologia e Inovação (MCTI). The main objective of … United States of America's systems of support to the research and innovation. The study identified 1,893 research projects in …
Persistent link: https://www.econbiz.de/10011372234
The availability of innovation surveys as Pintec provides better understanding about the innovation process and shall … contribute to better design of public policies aiming at the boast in the innovation activities. This work exploits the Brazilian … innovation survey, Pintec, departing from the concept of innovation height or novelty, distinguishing between radical and …
Persistent link: https://www.econbiz.de/10010330411
In the last decades one of the main engines of foreign trade growth has been innovation, the process of embedding … knowledge in production processes. The purpose of this paper is to supply evidence favoring the hypothesis that innovation … between innovation and the likelihood of firms becoming exporters. Based on Heckman procedure, we also find evidence that …
Persistent link: https://www.econbiz.de/10010330446