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O marketing de relacionamento fornece a definição de construtos envolvidos na relação entre entidades que transacionam ao longo de um canal de marketing. Construtos como poder, dependência, confiança, comprometimento, cooperação, conflito, incerteza e oportunismo contribuem para realizar...
Persistent link: https://www.econbiz.de/10009442803
Brands are not just a sign. Brands are not just elements that position products and companies. For many years, brands have been regarded as the link between products/companies and their customers. However, this view has dramatically changed inasmuch as brands are now considered partners of the...
Persistent link: https://www.econbiz.de/10005031606
The purpose of this research is to examine the international insertion of Brazilian banking system, in comparison with the South Korean and Mexican experiences. Since the second half of the 1990s, these countries deepened the financial integration between their economies and international...
Persistent link: https://www.econbiz.de/10010330551
The aim of this piece is to identify the variables that explain the locational decision of a retail bank. The paper … directed related with the issue of the locational decision of a retail bank have been found in the literature. So, with the … spatial distribution of bank branches in Brazil are made. The result of the research shows that the general level of nominal …
Persistent link: https://www.econbiz.de/10005001641
the free banking system to a hierarchical and centralized system in the Central Bank; the transformation of Clearing … Houses in Central Banks, and finally, the processes by which governmental banks were assuming Central Bank’s functions and …
Persistent link: https://www.econbiz.de/10005652859
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