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Mulher na publicidade : a linguagem dos anúncios

Santicoli, Bruna Giacomeli Maia - 2019 - 1a edição

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O papel do goodwill na determinação do nível óptimo de publicidade

Osório, Carlos (contributor); Leitão, João (contributor) - In: Brazilian electronic journal of economics : BEJE 4 (2001) 1, pp. 1-23

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Cultura do consumo : fundamentos e formas contemporâneas

Fontenelle, Isleide Arruda - 2017 - 1a edição

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OS NOVOS RUMOS DA ESTRATÉGIA DE MARKETING NO MERCADO FARMACÊUTICO

Correa, Gisleine Fregoneze; Oliveira, Luciel Henrique de - 2008

The pharmaceutical industry invests its sales force in contacts with doctors, making visits and publicizing its drugs, in orderfor them to prescribe these products to their patients. This work discusses the structure of the pharmaceutical market and howmarketing strategies are used by...

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The advertising market in Brazil and its macroeconomic determinants : a study based on the Relative Constancy Principle

Pesavento, Fábio; Marques, André de Mattos - In: Análise econômica : revista da Faculdade de Ciências … 34 (2016) 66, pp. 313-341

Persistent link: https://www.econbiz.de/10011584740

Um "novo homem" para o consumo : a representação da masculinidade em propagandas de Avon e Natura

Dória, Leonardo Botelho; Burrowes, Patricia Cecilia - In: Consumer behavior review : CBR 3 (2019) 3, pp. 1-13

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Dictionary of advertising and distribution in eight languages

1954

Persistent link: https://www.econbiz.de/10000512559

Aspectos do marketing e da publicidade na América Latina

Farina, Modesto - 1981

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