O papel do goodwill na determinação do nível óptimo de publicidade
Carlos Osório; João Leitão
| Year of publication: |
2001 ; [Elektronische Ressource]
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|---|---|
| Other Persons: | Osório, Carlos (contributor) ; Leitão, João (contributor) |
| Published in: |
Brazilian electronic journal of economics : BEJE. - Recife : [Verlag nicht ermittelbar], ISSN 1516-4373, ZDB-ID 2109161-4. - Vol. 4.2001, 1, p. 1-23
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| Subject: | Geschäftswert | Goodwill | Sunk Costs | Sunk costs | Werbung | Advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | Portuguese |
| Notes: | Zsfassung in engl. Sprache u.d.T.: The role of goodwill in the determination of optimal level of advertising Systemvoraussetzungen: Internet Explorer oder Netscape und Adobe Acrobat Reader |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002226030