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Mulher na publicidade : a linguagem dos anúncios

Santicoli, Bruna Giacomeli Maia - 2019 - 1a edição

Persistent link: https://www.econbiz.de/10012025715

ACEITAÇÃO E SEGMENTAÇÃO DO MERCADO DE PRODUTOS DERIVADOS DA CARNE DE PERU

Pulici, Rodrigo; Alves, Flavio Rocha; Gameiro, Augusto … - 2008

poultry production has largely grown. The turkey production somehow follows this performance. A large amount of turkey meat is … does not occur with turkey derivates consumption, which is very low, despite the growth in the last five years. This … research analyzed the market segmentation strategy of products made of turkey meat, as well as the purchase behavior based on …

Persistent link: https://www.econbiz.de/10009446738

RELACIONAMENTO COLABORATIVO EM CANAIS DE MARKETING DE HORTALIÇAS: UM ESTUDO DE CASO

Pimenta, Marcio Lopes; Boas, Luiz Henrique De Barros Vilas - 2008

O marketing de relacionamento fornece a definição de construtos envolvidos na relação entre entidades que transacionam ao longo de um canal de marketing. Construtos como poder, dependência, confiança, comprometimento, cooperação, conflito, incerteza e oportunismo contribuem para realizar...

Persistent link: https://www.econbiz.de/10009442803

A Relationship Approach to Brand Equity

Brito, Carlos - Faculdade de Economia, Universidade do Porto - 2008

Brands are not just a sign. Brands are not just elements that position products and companies. For many years, brands have been regarded as the link between products/companies and their customers. However, this view has dramatically changed inasmuch as brands are now considered partners of the...

Persistent link: https://www.econbiz.de/10005031606

A internacionalização dosistema bancário brasileiro

de Freitas, Maria Cristina Penido - 2011

The purpose of this research is to examine the international insertion of Brazilian banking system, in comparison with the South Korean and Mexican experiences. Since the second half of the 1990s, these countries deepened the financial integration between their economies and international...

Persistent link: https://www.econbiz.de/10010330551