Effects of image and advertising efficiency on customer loyalty and antecedents of loyalty : Turkish banks sample
Ekrem Cengiz; Hasan Ayyildiz; Bünyamin Er
Year of publication: |
2007
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Authors: | Cengiz, Ekrem ; Ayyildiz, Hasan ; Er, Bünyamin |
Published in: |
Banks and bank systems : international research journal. - Sumy : Publishing Company Business Perspectives, ISSN 1816-7403, ZDB-ID 2395896-0. - Vol. 2.2007, 1, p. 56-78
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Subject: | Bank | Firmenimage | Corporate reputation | Werbewirkung | Advertising effects | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Türkei | Turkey |
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