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O papel da região de origem na imagem de marca e suas implicações no valor percebido e nas intenções de compra do produto
Ventura, Paulo Henrique Alves
;
Aguiar, Edvan Cruz
; …
- In:
Revista globalización, competitividad y gobernabilidad …
13
(
2019
)
2
,
pp. 72-86
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