The pharmaceutical industry invests its sales force in contacts with doctors, making visits and publicizing its drugs, in orderfor them to prescribe these products to their patients. This work discusses the structure of the pharmaceutical market and howmarketing strategies are used by...

The study verifies, between march 2005 and march 2006, if there is any difference between the stock yields of a sample of companieslisted in Bovespa that adopt the principles of Corporate Governance, in different levels, in relation to the companies of the traditionalmarket. The data were...