The pharmaceutical industry invests its sales force in contacts with doctors, making visits and publicizing its drugs, in orderfor them to prescribe these products to their patients. This work discusses the structure of the pharmaceutical market and howmarketing strategies are used by...

Brazil continues as one of the largest producers of beef, pork and chicken. In terms of fish production, the performance is lower than expected, presenting low insertion in the domestic and international markets. Since 2004, national aquaculture production (particularly Tilapia) has grown 14.2%...

Brazil continues as one of the largest producers of beef, pork and chicken. In terms of fish production, the performance is lower than expected, presenting low insertion in the domestic and international markets. Since 2004, national aquaculture production (particularly Tilapia) has grown 14.2%...

O mercado nacional de FLV (frutas, legumes e verduras) vem crescendo significativamente nos últimos anos. Contudo, devido à grande perecibilidade destes produtos, a qualidade dos mesmos está condicionada a processos de padronização, seleção, classificação, embalagem e transporte...

The national market for FLV (fruits, legumes and vegetables) has grown significantly in recent years. However, due to the high perishability of these products, their quality is subject to appropriate processes of standardization, selection, classification, packaging and transportation to avoid...

The globalization of markets characterized by increasing networking of economy due to the rapid developments in information and communication technology, result in a strong competition of worldwide producing companies. At the same time, companies face challenges evented by individual products,...