A novel time-varying bullwhip effect metric : an application to promotional sales
Year of publication: |
December 2016
|
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Authors: | Trapero, Juan R. ; Pedregal, Diego J. |
Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier, ISSN 0925-5273, ZDB-ID 1092526-0. - Vol. 182.2016, p. 465-471
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Subject: | Bullwhip effect | Metrics | Promotions | Supply chain management | Lieferkette | Supply chain | Bullwhip-Effekt | Verkaufsförderung | Sales promotion |
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