Brands are not just a sign. Brands are not just elements that position products and companies. For many years, brands have been regarded as the link between products/companies and their customers. However, this view has dramatically changed inasmuch as brands are now considered partners of the...

This document is based on a series of studies and researches that have been developed by Ipea, since 2003, regarding the labor market in the tourism sector. These studies are aimed at subsiding public policy elaboration, planning and evaluation of this sector as well as its social and economic...