Influence of customer experience on memories and loyalty in tourism and hospitality industry
Year of publication: |
July-September 2016
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Authors: | Rather, Raouf Ahmad ; Sharma, Jyoti |
Published in: |
GITAM journal of management : a quarterly publication of GITAM Institute of Management. - Visakhapatnam, ISSN 0972-740X, ZDB-ID 2813773-5. - Vol. 14.2016, 3, p. 13-33
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Subject: | Customer experience | Memories | Loyalty | Hospitality industry | Gastgewerbe | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Hotellerie | Hotel industry | Tourismuswirtschaft | Tourism industry | Kundenzufriedenheit | Customer satisfaction | Tourismusforschung | Tourism research |
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