The pharmaceutical industry invests its sales force in contacts with doctors, making visits and publicizing its drugs, in orderfor them to prescribe these products to their patients. This work discusses the structure of the pharmaceutical market and howmarketing strategies are used by...

The Agreement on Trade-Related Aspects of Intellectual Property Rights (TRIPS) came into force in 1995 in the ambit of the World Trade Organization (WTO). TRIPS obliges WTO country members to adopt higher standards of patent protection and, as a consequence, increases the costs of access to...

The Brazilian pharmaceutical industry has always been targeted by the society, due to the ethical drugs' high weight in the families' consumption budgets (especially within the poorer ones) and price raises traditionally above inflation (when the government does not run a price control). The...