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Persistent link: https://www.econbiz.de/10004779698
Despite the well-known idea that rice is a commodity andthus it is unlikely to be differentiated, there is a large number of riceproducts available in the retail market, with different classification,standards, packages, brands etc. It can be observed significant variationin their prices,...
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Fire has been traditionally used by farmers as mean of land preparation and, therefore, benefiting agriculture and pasture. However, fire application may also generate private and social costs. This study attempts to measure these fire use costs in the Brazilian Amazon. Fire control can be lost...
Persistent link: https://www.econbiz.de/10011748030
paper develops a holistic model on the basis of a relational perspective of brand equity. …
Persistent link: https://www.econbiz.de/10005031606
Presently the brand concept can range from personal brand to country or continent brand. We therefore consider that … studying a sector of the economy, in this case Agriculture, according to the brand concept would be an added value. Agriculture … obtaining the image of a brand, for they let us understand which is the positioning of a brand in the mind of its publics. The …
Persistent link: https://www.econbiz.de/10008783583