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O marketing de relacionamento fornece a definição de construtos envolvidos na relação entre entidades que transacionam ao longo de um canal de marketing. Construtos como poder, dependência, confiança, comprometimento, cooperação, conflito, incerteza e oportunismo contribuem para realizar...
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Brands are not just a sign. Brands are not just elements that position products and companies. For many years, brands have been regarded as the link between products/companies and their customers. However, this view has dramatically changed inasmuch as brands are now considered partners of the...
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The article aims to contribute for the comprehension of how State visions on representations of women permeate the … to women. …
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This text presents a typology proposal for State visions on representations of women as references to shape the public …, the State's maternalist framework of women on social development policies, reinforcing stereotypes and the sexual division … that have women as the target audience. From a formal analysis of selected policies, we indicate that, in addition to this …
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We estimate the returns to education for women and the racial wage differential among women over the wage distribution … racial wage differentials are higher at higher points of (the conditional) wage distribution. Black women seem to be facing a … in the inequality observed among higher paid women. The paper also reveals that using a probit specification to the …
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