Capon, Noel; Farley, John U.; Lehmann, Donald R.; … - In: Management Science 38 (1992) 2, pp. 157-169
This paper identifies four groups among 113 Fortune 500 manufacturers that approach innovation quite differently. The …. Both product innovation and financial performance differ significantly over the groups, and a group of 42 firms that invest … heavily in innovation perform best financially. A smaller group of firms that are not innovative but which follow a strategy …