Narrow search
Showing 1 - 7 of 7
Cover Image
Marketingul pe filiera vinului în România
Manole, Victor; Stoian, Mirela; Boboc, Dan; Ion, Raluca … - 2005
Persistent link: https://www.econbiz.de/10003310400
Cover Image
Necessary Mutations in the Marketing Occupations Classification in Romania
Balan, Carmen - In: Management & Marketing 2 (2007) 1
The article focuses on one of the most critical interface areas situated at the border of marketing management and … classification of marketing occupations in Romania. The aim of the article is to define the priorities in the process of updating the … classification of occupations in the field of marketing. The factors that require such an update are the following: (i) the …
Persistent link: https://www.econbiz.de/10005057365
Cover Image
Etape in evolutia conceptului de marketing
Dumitru, Ionel - In: Revista de Marketing Online (Journal of Online Marketing) 1 (2007) 1, pp. 13-18
Trecerea de la stadiul in care marketingul era considerat un simplu instrument de crestere a vanzarilor bunurilor de larg consum, prin utilizarea unor tehnici agresive de cucerire a pietelor existente, avand o puternica orientare spre productie si spre distributie, pana la actualul stadiu de...
Persistent link: https://www.econbiz.de/10005075735
Cover Image
Managementul relatiilor cu clientii: valente strategice, operationale si analitice
Balan, Carmen - In: Revista de Marketing Online (Journal of Online Marketing) 1 (2007) 3, pp. 6-17
Acronimul CRM a intrat relativ recent in limbajul decidentilor si specialistilor de marketing. Anii '90 au marcat …
Persistent link: https://www.econbiz.de/10005162779
Cover Image
Fundamentarea strategiei de marketing pe baza masurarii valorii clientilor
Balan, Carmen - In: Revista de Marketing Online (Journal of Online Marketing) 1 (2007) 3, pp. 65-75
Specialistii de marketing considera dezvoltarea relatiilor cu clientii o parghie majora a dezvoltarii durabile a … realizate, tot mai multe organizatii se orienteaza spre strategiile de marketing focalizate pe stabilirea si mentinerea unor … marketing si principalele strategii de marketing pe care le pot implementa organizatiile furnizoare, pentru fiecare profil de …
Persistent link: https://www.econbiz.de/10005162791
Cover Image
Responsabilitatea sociala a companiilor romanesti – un pas catre dezvoltarea durabila
Stancu, Alin; Orzan, Mihai - In: Revista de Marketing Online (Journal of Online Marketing) 1 (2007) 2, pp. 49-53
In teoria firmei, in mod natural se pleaca de la premisa ca firma actioneaza ca scop maximizarea profitului. Daca ar fi sa analizam activitatea firmelor, in ansamblu, am putea descoperi ca nu toate programele pe care acestea le deruleaza se inscriu in acest deziderat de maximizare a profitului....
Persistent link: https://www.econbiz.de/10005687832