The article focuses on one of the most critical interface areas situated at the border of marketing management and … classification of marketing occupations in Romania. The aim of the article is to define the priorities in the process of updating the … classification of occupations in the field of marketing. The factors that require such an update are the following: (i) the …

Acronimul CRM a intrat relativ recent in limbajul decidentilor si specialistilor de marketing. Anii '90 au marcat …

Specialistii de marketing considera dezvoltarea relatiilor cu clientii o parghie majora a dezvoltarii durabile a … realizate, tot mai multe organizatii se orienteaza spre strategiile de marketing focalizate pe stabilirea si mentinerea unor … marketing si principalele strategii de marketing pe care le pot implementa organizatiile furnizoare, pentru fiecare profil de …