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The impact of information technology on the Romanian markets and e-commerce
Tuclea, Claudia-Elena - In: The AMFITEATRU ECONOMIC journal 9 (2007) 21, pp. 172-178
point out is the impact of the information technology on the marketing and on the Romanian markets, both final markets and … intermediate ones. In this new era of information technology, established marketing concepts seem to be assuming a completely …
Persistent link: https://www.econbiz.de/10005151185
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Etape in evolutia conceptului de marketing
Dumitru, Ionel - In: Revista de Marketing Online (Journal of Online Marketing) 1 (2007) 1, pp. 13-18
Trecerea de la stadiul in care marketingul era considerat un simplu instrument de crestere a vanzarilor bunurilor de larg consum, prin utilizarea unor tehnici agresive de cucerire a pietelor existente, avand o puternica orientare spre productie si spre distributie, pana la actualul stadiu de...
Persistent link: https://www.econbiz.de/10005075735
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Rolul eticii in deciziile de marketing
Vranceanu, Diana - In: Revista de Marketing Online (Journal of Online Marketing) 1 (2007) 3, pp. 28-37
Etica in marketing vizeaza aplicarea normelor si principiilor morale opticii si practicii de marketing. Modalitatea de …
Persistent link: https://www.econbiz.de/10005812900
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Cea mai bună dintre lumile posibile : marketingul politic în România, 1990 - 2005
Teodorescu, Bogdan; Guţu, Dorina; Enache, Radu - 2005
Persistent link: https://www.econbiz.de/10003471609