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Competitivitatea sectorului serviciilor din România, în perspectiva liberalizării acestora în UE

Bobircă, Ana; Cristureanu, Cristiana; Negrescu, Dragoş - 2007

Persistent link: https://www.econbiz.de/10003696507

România 2007: industria prelucrătoare : pieţe şi potenţial

Mereuţă, Cezar; Ţurlea, Geomina; Oncescu, Carmen - 2003

Persistent link: https://www.econbiz.de/10002509983

Semnificatii ale comportamentului consumatorului in elaborarea strategiei de promovare a unei marci

Catoiu, Iacob; Pantazi, Sanda - In: Revista de Marketing Online (Journal of Online Marketing) 1 (2007) 1, pp. 2-5

Optiunea pentru o anumita strategie de promovare are la baza cunoasterea caracteristicilor consumatorilor de pe piata tinta. In acest caz, nu se poate vorbi despre o influenta semnificativa a comportamentului consumatorului asupra strategiei de promovare. Influenta este, mai degraba, dinspre...

Persistent link: https://www.econbiz.de/10005812898

Comunicarea de marketing – o analiza din perspectiva evolutiei opticii de marketing

Popescu, Ioana - In: Revista de Marketing Online (Journal of Online Marketing) 1 (2007) 2, pp. 17-28

Comunicarea de marketing a devenit un fenomen extrem de important prin amploarea si implicatiile sale asupra vietii organizatiilor si a societatii in general. Succesul unei organizatii, atat din punct de vedere economic si financiar, cat si pe plan social, este conditionat de modul in care...

Persistent link: https://www.econbiz.de/10005162795

Branding in the Companies of the Hospitality Industry

Toma, Sorin George - In: The AMFITEATRU ECONOMIC journal 7 (2005) 18, pp. 125-128

brands that are well established in the real world (e.g., Accor, Marriott) build on the brand by duplicating it online. Every …

Persistent link: https://www.econbiz.de/10005453833

A Statistical Approach to Brand Positioning

Isaic-Maniu, Alexandru; Voda, Viorel Gh. - In: Management & Marketing 2 (2007) 2

In this work, we discuss the concept of brand and, after a brief presentation of the origins of it and its relationship …

Persistent link: https://www.econbiz.de/10005115517

The impact of banking services quality on credit institutions

DINCULESCU, Elena-Silvia - In: Annals - Economy Series 3 (2011) September, pp. 55-64

Taking into account the increasing competition between commercial Romanian banks, there is a real problem to come up … point of view of the activities specific, and of the permanent area competition imposement. Banks being aware of the quality …

Persistent link: https://www.econbiz.de/10009367024

Competition Challenges for Romanian Business Environment in the Context of EU Adhesion

Dima, Alina Mihaela - In: Management & Marketing 2 (2007) 1

For an economic agent, competition represents a mobilizing factor which determines him to adapt to the requests of the … business environment and in the same time to make a progress. Being an undisputable factor of progress, the competition must be …

Persistent link: https://www.econbiz.de/10005113495

Corporate culture and competition

Angela, ROGOJANU; Liana, BADEA - In: Annals - Economy Series 3 (2009) December, pp. 137-150

from society, professions, laws, stories, heroes, values on competition or service, etc. Outputs are organizational … of an organization. In this paper we try to see whether corporate culture has any influence on competition and if it has …

Persistent link: https://www.econbiz.de/10008493639

Lobby – A Strategy for the Romanian Entrepreneurs

Tuclea, Claudia-Elena - In: The AMFITEATRU ECONOMIC journal 7 (2005) 18, pp. 154-157

Romanian enterprises can use an easy handled and legal instrument with the purpose to influence public power in law’s elaboration and application. As a strategy, lobby must be, first of all, an ethical activity. In the present international environment, lobby becomes a useful weapon for...

Persistent link: https://www.econbiz.de/10005453895