Advertising and interbrand competition : a New Zealand replication of a Western European study
Year of publication: |
1985
|
---|---|
Authors: | Brodie, Roderick J. |
Published in: |
New Zealand economic papers. - Abingdon : Routledge, ISSN 0077-9954, ZDB-ID 415603-1. - Vol. 19.1985, p. 35-59
|
Subject: | Markenartikel | Brand | Wettbewerb | Competition | Neuseeland | New Zealand | Niederlande | Netherlands |
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