Orientarea catre client este un concept esential pentru descrierea masurii in care o organizatie, indiferent de domeniul de activitate sau anvergura acesteia, este orientata catre piata, respective implementeaza viziunea de marketing. Pornind de la definitia lui Manfred Bruhn, pentru care...

Implementarea viziunii de marketing implica existenta unui comportament al organizatiei care, pe de o parte, sa considere contextul in care aceasta isi desfasoara activitatea – mediul de marketing si piata, iar, pe de alta parte, sa poata fi realizat folosind concepte si instrumente specifice...

The main resources at hand for the administrative structures are: personnel resource, financial resources, material resources and informational resources interacting with the purpose of ensuring some public services of a certain qualitative level. The human resource is the main factor bringing...

The existence of an efficient and democratic administration is one of the main criteria of defining the modernity of a country. At this moment, Romania has not such an administration. That is why a major priority of Romania is to achieve, in a few years, a real reform through which the public...

Improving the performance of public sector is the goal that is high on the policy agenda in almost all industrialized countries. Policy makers in individual countries are increasingly aware of the need to know how they are doing relative to the competition. But, the measuring public performance...

In conditions of economic stability and, even more so, in conditions of crisis, when the budgetary resources are subjected to additional stress, public administration has an alternative financing source, by means of accessing the structural and cohesion funds made available by the European...