Publicitatea reprezinta cea mai vizibila forma a comunicatiei de marketing, ca si cel mai important instrument strategic de la nivelul mixului promotional. Printre cele mai importante decizii care trebuie luate in legatura cu publicitatea internationala se numara: standardizarea sau adaptarea...

Regional development is a complex process which supports each territory in building its future on the basis of its own territorial capital and, thus, contributing to reducing disparities between different geographical areas. Regional development policy is a set of planned measures, promoted by...

The final of the XX-th century and the beginning of the XXI-st constitutes a period of deep changes in human resources management at European level. Decreasing the population number, especially the active population, reducing the masculine labour force rate, decreasing the number of young...

The history of the modern world means the history of the capitalist world. Since the beginning of his civilization, the human has based his economical becoming on money, on capital, on accumulation. When we speak of the past of the capitalism, we speak about different periods of time having...