Few time before Romania’s adheration to EU, the problem of the quality of life is more and more challenged by commandments related to communitarian laws and rules. The paradigms imposed by globalization and – referring to a regional problem – integration into EU have to be known and proper...

Sustainable development implies the assumption of a new strategy at the microeconomic level. The paper presents several proposals to improve the substantiation and implementation of a strategy adequate to the new challenges of the sustainable development of society.

It is well known the fact that in a highly competitive market as the European one, innovation is the driving force for economic competitiveness. Statistical data shows large gaps between Romania and EU in the rates of innovation, but the objective for 2013 is that the share of firms that...

The concept of life cycle stages has a significant impact upon business strategy and performance. 

Comunicarea de marketing a devenit un fenomen extrem de important prin amploarea si implicatiile sale asupra vietii organizatiilor si a societatii in general. Succesul unei organizatii, atat din punct de vedere economic si financiar, cat si pe plan social, este conditionat de modul in care...

Communication is a vital phenomenon, a process, an art and a necessary science of men and it’s present in a society in which the competition is every day more intensive. In the economy based on knowledge, the competition terms are more and more drastic, fact which implies permanent...

Plecand de la ideea ca activitatea de creatie publicitara vizeaza mentalul indivizilor, se ridica o serie de probleme in ceea ce priveste respectarea unor reguli de etica in raport cu consumatorii. Lucrarea de fata ofera un cadru pentru a determina care este perceptia consumatorilor din mediul...