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Cretu, Liviu Gabriel - In: Analele Stiintifice ale Universitatii "Alexandru Ioan … 52-53 (2006) November, pp. 328-333

In the industrial age of the twenty century small firms or mass-production giants have been all organized on the classic principles defined by Smith, Taylor and Fayol. Lately, new organization theories have emerged to describe modern enterprises, process-oriented and much more agile in the new...

Persistent link: https://www.econbiz.de/10005669036

Organizational culture evolution - problems of structure and competence

Campeanu-Sonea, Eugenia; Sonea, Adrian - In: Management & Marketing 1 (2006) 3

The paper contains 4 chapters: 1. the organizational culture - an authors vision concerning this definition and this main variables; 2. the competence on the organisational level as the objective of this culture development; the process of learning and skills capitalisation in order to fulfil...

Persistent link: https://www.econbiz.de/10005057376

Cultural Impacts in Managerial Accounting

Guinea, Flavius - In: Theoretical and Applied Economics 6(501) (2006) 6(501), pp. 69-72

From the theoretical point of view, it has been stated that there is a considerable probability that some cultural aspects could affect the economic environment and, consequently, the managerial accounting. While this statement has a certain suppositional degree, we will try to test the...

Persistent link: https://www.econbiz.de/10005154599

Organizational Structures of the Enterprise for Implementing Marketing-Controlling

Pelau, Corina - In: Management & Marketing 2 (2007) 1

, only those companies can survive which have the ability to adapt to these conditions. Controlling is a „helping hand“ of … negative developments of the company. This article concentrates on different ways of integration of controlling, especially … marketing-controlling in the company organization, so that the best decision should be taken. On one hand it is the objectivity …

Persistent link: https://www.econbiz.de/10005113506

Fundamentarea strategiei de marketing pe baza masurarii valorii clientilor

Balan, Carmen - In: Revista de Marketing Online (Journal of Online Marketing) 1 (2007) 3, pp. 65-75

Specialistii de marketing considera dezvoltarea relatiilor cu clientii o parghie majora a dezvoltarii durabile a organizatiei. Managementul relatiilor cu clientii presupune schimbarea radicala a activitatii si strategiilor organizatiei, in raport cu evolutia traditionala. De la stadiul in care...

Persistent link: https://www.econbiz.de/10005162791