Conceptul de management al relatiilor cu clientii (CRM) a fost intens dezbatut in literatura de management-marketing, facand obiectul unor variate definitii. Dintr-o perspectiva tehnologica, CRM descrie metodologiile si solutiile software folosite de organizatie pentru a utiliza in mod optim...

The importance and increasing role of Internet in nowadays business area are officially recognized. No matter the industry a company is operating in, the distribution channels include direct sales through Internet. Following this idea, also the insurance companies decided to sell their insurance...

Business may be interpreted as a ,,game" that earns only the very ,,strong" and trained or competitive activity, leaving the losers who only know how to obtain profit. The online business companies changed the rules of the trade game everywhere and for everybody. The new created models became a...

Phenomena that take place at a global level, beyond any control of national governments are subject of great controversies. Even if there is a little knowledge about how to control these processes, scientists are interested in assessing effects of globalization. Because a large part of the...