be “communication”. However, at the same time, the company approach regarding the “marketing philosophy” becomes … essential in the context of the new economy. Marketing offers, therefore, the scientific support, the theoretical and practical … support than can guarantee a high efficiency of the activities developed by the company through a marketing culture, in which …

Comunicarea de marketing a devenit un fenomen extrem de important prin amploarea si implicatiile sale asupra vietii … procesului de comunicare. Atat din punct de vedere practic, cat si pe plan conceptual, comunicarea de marketing s-a dezvoltat in … stransa legatura cu filosofia de marketing. Daca vechiului concept de marketing ii corespunde o comunicare rationala, axata pe …

principiilor de etica in strategiile de marketing ce sunt adoptate. …