Grundlagen des Marketings
Edward Russel
| Alternative title: | The fundamentals of marketing <dt.> The fundamentals of marketing |
|---|---|
| Year of publication: |
2010
|
| Authors: | Russell, Edward |
| Publisher: |
München : Stiebner |
| Subject: | Marketing | Konsumentenverhalten | Consumer behaviour | Zielgruppe | Target group | Produktmanagement | Product management | Preismanagement | Pricing strategy | Vertrieb | Physical distribution | Werbung | Advertising |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 191 S Ill., graph. Darst. 23 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Glossar enthalten ; Glossary included |
| Language: | German |
| Notes: | Literaturangaben |
| ISBN: | 3-8307-1379-7 ; 978-3-8307-1379-1 |
| Classification: | Marketing ; Öffentlichkeit |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003906590