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Specialistii de marketing considera dezvoltarea relatiilor cu clientii o parghie majora a dezvoltarii durabile a organizatiei. Managementul relatiilor cu clientii presupune schimbarea radicala a activitatii si strategiilor organizatiei, in raport cu evolutia traditionala. De la stadiul in care...
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in Romania during 1995 to 2008 years. In the first part of the paper the main methodological issues of the measurement … are being reviewed. According to the results of the measurement, which are dealt with in the second section, the …
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