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Ethical issues relating to the use of the Internet and the implications for managers and business practice

Orzan, Mihai - Academy of Economic Studies, School of Marketing - 2006

-called “marketing blind-spot” in the IT industry, situation especially evident after the Microsoft devastating success from the early … nineties. Microsoft was the first IT company to use large scale marketing techniques, among whom was an obscure (at the time …) approach to qualitative marketing research known as “usability testing”. This technique was employed to determine if a user …

Persistent link: https://www.econbiz.de/10005812888

Utilizarea observarii bazate pe echipamente in cercetarile de marketing / Mechanical observation in marketing research

Balan, Carmen - Academy of Economic Studies, School of Marketing - 2006

The mechanical observation provides researchers with valuable information relative to aspects such as: the intensity of the flows of persons/objects; characteristics of the individual or group behavior; individual emotions; intensity of preference; physiological reactions; media audience; reading...

Persistent link: https://www.econbiz.de/10005812891

Erorile datorate operatorului de interviu in cadrul sondajelor / Survey errors generated by interviewers

Balan, Carmen - Academy of Economic Studies, School of Marketing - 2006

The interviewer is a major source of errors in surveys, besides the researcher and the respondent. This situation is specific to the types of surveys that rely on the abilities and the activities of the interviewer, such as the street/mall-intercept, the survey at the respondent’ home or the...

Persistent link: https://www.econbiz.de/10005687825

Utilitatea sistemelor informatice de marketing

Orzan, Mihai - In: Revista de Marketing Online (Journal of Online Marketing) 1 (2007) 1, pp. 6-12

Utilitatea reprezinta un atribut al oricarui produs sau serviciu – in aceeasi masura ca si functionalitatea lui. Iar daca functionalitatea se refera la ceea ce poate realiza un produs si testarea functionalitatii la asigurarea ca produsul respecta specificatiile functionale, similar utilitatea...

Persistent link: https://www.econbiz.de/10005687833

Perceptia studentilor despre calitatea serviciilor de invatamant superior

Olteanu, Alina - In: Revista de Marketing Online (Journal of Online Marketing) 5 (2011) 1, pp. 28-45

cerintelor studentilor Facultatii de Marketing, a satisfactiei acestora fata de calitatea serviciilor de invatamant. De asemenea …

Persistent link: https://www.econbiz.de/10009148956

Quality Research by Using Performance Evaluation Metrics for Software Systems and Components

BULIGIU, Ion; SOAVA, Georgeta - In: Informatica Economica X (2006) 3, pp. 18-24

Software performance and evaluation have four basic needs: (1) well-defined performance testing strategy, requirements …, and focuses, (2) correct and effective performance evaluation models, (3) well-defined performance metrics, and (4) cost …-effective performance testing and evaluation tools and techniques. This chapter first introduced a performance test process and discusses …

Persistent link: https://www.econbiz.de/10009416298

Convergences and divergences in accounting for intangible assets in the context of globalization of exchanges and transnationalization of companies

FIRESCU, Victoria - In: Annals - Economy Series 3 (2009) December, pp. 99-120

-based economy. The recognition and evaluation of internally generated trademarks is an unsolved aspect of accounting regulations in …

Persistent link: https://www.econbiz.de/10008493637

Bonds Evaluation - A Pillar for Investment Decision

Anghelache, Gabriela - In: Theoretical and Applied Economics 3(498) (2006) 3(498)

The article focuses on distinguishing the concepts regarding the bonds as a requirement of the investment decision-making process. After presenting the main characteristics of bonds, there are analyzed some aspects regarding their value. Some statements are made, concerning the various forms of...

Persistent link: https://www.econbiz.de/10005099787

Recognition and Evaluation of Assets Depreciation – Influences on Financial Reports

Bogdan, Victoria; Popa, Dorina - In: Theoretical and Applied Economics 4(499) (2006) 4(499), pp. 57-62

Our demarche is focused on understanding the accounting regulation process in Romania in order to accorde with the European Union Accounting Directives and the IAS/IFRS standards. In our essay we want to describe the Romanian solution adopted by the regulator concerning the active depreciation.

Persistent link: https://www.econbiz.de/10005581582

Privatization between Professionism and Transparency

Lefter, Viorel - In: Theoretical and Applied Economics 3(498) (2006) 3(498), pp. 63-68

Privatization has become a truly global process which varies significantly from one country to another. The real test for the privatization experts is to take into account not only the international best practice but also the local cultural and economic conditions. In the field of public...

Persistent link: https://www.econbiz.de/10005581588